- Web Promotion
- PayPal Online Payments
- Web Tools
- Web Tutorials
Web Promotion
- Pay-Per-Click Advertising
I recommend these three pay-per-click services:
Yahoo Search Marketing -
Formerly known as Overture, this service offers the best over-all service. Good for popular and moderately popular
keywords.
Google
AdWords - Can generate the most traffic, but
is the most costly. For popular keywords, you may end up
paying a lot for every click to your site.
MIVA -
Good service for popular keywords and tight budgets. It won't
generate much traffic on less popular keywords, so save this
one for keywords that would be too expensive with the other
services.
For more information on pay-per-click, see this guide's
chapter on Promoting Your Site.
- Email Marketing Software
Start a newsletter for your Web site or business now. Send personalized
text or HTML emails, send messages from any computer, and automatically
keep track of subscriptions. Send to all your subscribers with one
click. 15 day free trial! Learn more about iContact.
- SelfPromotion.com
Here's a good web site resource to help you promote your site. It's
not a pretty web site and there's lots of information to read through,
but if you want to handle your own site promotion,
you should check out SelfPromotion.com.
You can use the site for free. If you like it, pay what you think
it's worth!
PayPal Online Payments
Simply put, PayPal is a very useful and
safe online payment & collection service. During the
years that I've used this service, I've hardly ever had a
problem, and when I did (a bad customer), it was professionally & satisfactorily
resolved. I've used PayPal to make payments online, collect
payments from customers, and to build affordable shopping
cart solutions for small businesses. To find out more about
how to get your own free PayPal account at paypal.com.
Web Tools
- Easy Thumbnails (www.fookes.com/ezthumbs)
is a popular free utility for creating accurate thumbnail
images and scaled-down/up copies from a wide range
of popular picture formats. You can use slider controls
to rotate images and adjust their contrast, brightness,
sharpness and quality, and check out the results with the
built-in viewer. Ideal for resizing larger photo images
for your web pages.
- SiteProNews (www.sitepronews.com)
is a free, daily newsletter and resource
site for webmasters that is updated daily. It carries
a lot of ads, but even these are sometimes helpful. SiteProNews
is a good web site resource.
- 1000 Web Site Tools (www.1000websitetools.com)
offers a huge listing of web development
resources for the Do-It-Yourselfer.
Web Tutorials
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