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Quick Guide to Building a Small Business Web Site

Hosting Choices

Every web site must be hosted on a "server," a computer set up to accommodate connections from other computers accessing its files via the Internet. It is the temporary "living place" for your web site, although you can choose to move your web files to a different host server anytime you want to.

The server hosting your web files will be hosting other web site files as well (a "shared server"), unless you're willing to pay big money for a "dedicated server" that hosts only your site's files.

How much will it cost?

Hosting costs for shared servers start at less than $5 a month. Although you don't necessarily want to use the cheapest service available, neither do you need to think that the most expensive options are the best. Stiff competition and improved technology have provided the opportunity for nearly anyone to afford hosting services. Look for a hosting business that has been established for a while, and then use the following information to help you decide if it will meet your needs.

Question: What about using a free hosting service?

Answer: In this case, you do get what you pay for. A free service may be just right for someone who wants an easy way to post a personal site, but will be too limiting for much more than that. Free services typically display ads on your pages and don't allow for too much flexibility in customizing your pages. Bottom line: Don't use free services for your business web site.

How much file space are you allowed?

The amount of disk space you are allotted was more of an issue at one time, but with today's low hard drive costs, you'll find that most host providers give you more space than you can use. Even the cheapest hosting packages often offer 100 MB of disk space, which is more than enough for the average small business need of less than 5 MB.

What e-mail options will you have?

A good hosting service will allow you to set up multiple email addresses. Many services will give you more options than you'll likely ever be able to use.

Is there a usage limit?

Server usage is defined as "bandwidth allotment" which defines the limit of total transfers allowed to/from your server. Most new sites require less than 3 GB per month, but your needs may increase over time as your site grows in size and popularity. Make sure you know what you're allowed to use.

And be cautious of services advertising "unlimited bandwidth." Be sure to read the small print to make sure this is really true.

Can your account be easily managed?

Does the hosting service provide you with tools that let you manage your site easily? Do you have some kind of Control Panel available that lets you administrate the various aspects of your account?

What kind of support do they offer?

You will eventually need support. What kind of reputation does this hosting service have? How will you be able to contact them? By phone? Email? Online chat? Is technical support available 24 hours, or only during certain times? Make sure you'll be able to get the help you need when you need it.

What kind of operating system does the server use?

The two standard operating systems used on servers are Windows and Linux. There are significant differences in the two systems, but either can be used to build your web site. However, your web designer will likely have a preference based on the kind of coding he/she prefers to use.

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